アジアコンテンツビジネス研究会　

“Training Tomorrow’s Leaders of the Chinese Content Industry”

Looking at the content industry in China today, we can see that on the Chinese side, there is a lack of China orientated content available, a lack of development in the production processes of the content producers in the country, as well as an extremely strong demand for Japanese content among consumers.
On the other hand, in Japan, we can see the trend for content developers creating new markets, the systemization of information sharing and training, as well as increased support for the industry from governmental organizations.
The country’s expectations are particularly strong in regard to human resources development and it is within this field in mind that the Ministry of Education, Culture, Sports, Science and Technology has instructed both public and private universities in Japan to focus on actively supporting the expansion of a national culture for digital content.

Looking at the content industry in China today, we can see that on the Chinese side, there is a lack of China orientated content available, a lack of development in the production processes of the content producers in the country, as well as an extremely strong demand for Japanese content among consumers.
On the other hand, in Japan, we can see the trend for content developers creating new markets, the systemization of information sharing and training, as well as increased support for the industry from governmental organizations.
The country’s expectations are particularly strong in regard to human resources development and it is within this field in mind that the Ministry of Education, Culture, Sports, Science and Technology has instructed both public and private universities in Japan to focus on actively supporting the expansion of a national culture for digital content.

The 2006 Business Lectures are intended to meet the needs of this national scheme and to assist in breaking down the barriers in building genuine mutual partnership between the two countries.
The lectures will cover the challenges facing companies in expanding into China as well as essential points related to legal, financial and tax matters, and will draw on specific examples from the industry.
The main target for this series is professionals from the industry, however lectures are also open to members of the general public so we hope that they will provide a good basis for the future pioneers of

These lectures are planned jointly by JCCI and various university departments and are are aimed at providing practical content delivered by lecturers who are themselves active at the forefront of the industry.

Lecture 1: “Sino-Japanese Business Strategies”

Lecturer

Masahiro Ikejima (Dean, Asia University Graduate School of Asian and International Business Strategy)

Overview

The economy of China continues to expand at an explosive rate.
We can now say that China is progressing from being the “workshop of the world” to the “marketplace of the world”.
Thus genuine economic partnership between Japan and China has now become vital.
Even at an individual company level, the importance of maintaining healthy partnerships cannot be understated.
For small and medium sized business as well as major corporations, the success or failure of advancements into the Chinese market have a big impact on a company’s achievements.
This lecture will look into the contributing strategic factors that enable Japanese companies to be successful in China.

第2回　テーマ「コンテンツビジネス最新事業 」

Lecturer

Masayuki Itoh (Partner and Chartered Accountant, Deloitte Touche Tohmatsu)

Overview

The digital content business is an industry that is prone to rapid change.
The success or failure of digital content developers depends greatly on the infrastructure of distribution networks on which they rely.
It is vital not only to understand the current trends within the digital content world, but also to be able to predict the future direction of the industry.
This lecture will cover the latest goings-on in the content industry from a global perspective.
In addition to this, we will also explore ways of thinking about the value of content that has recently been attracting attention.

Lecture 3: “Important Financial and Tax Issues for Japanese Companies Expanding into China”

Lecturer

Kouichirou Tanaka (Professor, Asia University Graduate School of Asian and International Business Strategy, Partner and Chartered Accountant, Deloitte Touche Tohmatsu)

Overview

Japanese companies involved in investment or expansion into China include not only those companies which in the future want to manufacture tangible products in China, but also those companies who wish to transfer creation of IT systems, programs or digital content to the country.
In this lecture, we will look at models for investment as well as points to keep in mind related to finance and tax issues, explained by real life examples from the business world.

Lecture 4: “Legal Issues in the Content Business”

Lecturer

Fan Yutao (Asia University Graduate School Professor、Chinese Lawer)

Overview

This lecture will cover a comparison of intellectual property rights issues in China with those in Europe, America and Japan, trademark rights, trade secrets, essential knowledge for joint venture, technology and license contracts and will look at some major examples of conflict involving intellectual property and the related legal measures that can be taken, as well as discussing the trends that are likely to affect the content industry in the future.

Lecture 5: Investment, Finance and Tax Issues in the Content Industry”

Lecturer

Zheng Lingen(Lecturer, Asia University Graduate School of Asian and International Business Strategy)

Overview

In 2005, the GDP of China broke the 18 trillion Yuan mark, taking it to 4th place out of the world’s economies.
Following the rapid growth of China, close partnership from neighboring Japan continues to strengthen exponentially and we can also see this development prevalent within the digital content industry.
For businesses involved in the content industry in Japan and China to be successful, it is important for companies not only to have a good understanding of industrial policy, laws and regulations governing digital content, but also how to establish a business plan that fits in with these issues.

Lecture 6: Finance Strategies for the Sino-Japanese Content Industry

Lecturer

Toshiyuki Yasunobori (Professor, Asia University Graduate School of Asian and International Business Strategy)

Overview

This lecture will introduce ways to develop a business plan for the content industry and methods for raising capital while providing a variety of specific examples of modern funding models.
Centered around Shanghai, we will also look into the rise of small to medium commercial banks, as well as the rapidly evolving state of finance in China as a whole.

The lecture will finish with a summary of the major issues facing the development of the Chinese-Japanese content industry.